Profile

Experts for Healthcare Communications

Our success as a full service agency for healthcare communications dates back to 1992. Our business is making sure that information reaches your target groups exactly how and when it should. From product PR for OTC or ethical products to health policy topics or awareness campaigns about ultra rare diseases: When it comes to healthcare communications, we offer support and advice to our clients thanks to our medical-scientific background, communications know-how, creative ideas and strong sense of commitment to our job. We inform medical professionals, policy makers and patients about issues in a targeted and sustainable fashion – because we know more about healthcare!

We offer our clients:

Scientific Know-How

Committed team of PR consultants with a degree in life sciences

Long Experience

Specialized and successful in healthcare communications since 1992; sound product manager know-how

Broad Spectrum

Expertise in the specialized communication of rare diseases to consumer PR for OTC-products

Flexibility and Dynamism

Flexible adjustment of communications strategies to shifting market demands

Transparency

Ongoing budget and performance assessment

Sound Advice

By healthcare market specialists

Excellent Contacts

To healthcare media and multipliers

Customized PR

Individually tailored PR solutions

Deeper Insight

Into how our clients think and what they need

Instinct for Communications Trends

For a topical dialogue – not just on the Web 2.0

European Network

CGC is a partner of a newly established pan-European network of experienced, independent, specialist healthcare communications agencies. We offer an integrated global and local approach that combines our joint expertise of country-specific healthcare markets with a hard-to-find passion to deliver top-quality communications that make a genuine difference for our clients.

Social Responsibility Engagement

After many years of PR work for the indication of pulmonary arterial hypertension (PAH), CGC decided to get involved in raising awareness for the rare disease beyond a client assignment as part of a CSR project. With the social media campaign #PAH_Nachbarn, the agency, in cooperation with a PAH patient who happens to live in the direct neighborhood of the agency, educates via Facebook and Instagram about treatment, research approaches and, last but not least, everyday life with the disease.

History

CGC was founded in 1992 as a management buy-out of the German PR-agency Leipziger & Partner and derives its name from its founder Hans-Joachim Cramer. The medical and sociopolitical journalist was managing director at CGC till 2004, when Dr. Klaus Schrage joined the management team. Dr. Schrage had previously been marketing and sales director at a pharmaceutical company and was a very satisfied CGC customer. The molecular biologist has been sole managing partner at CGC since 2008.