Instruments

We count on tried and tested tools to implement successful PR. However, we also keep an eye on trends and advise our clients individually with regard to the use of dialog-oriented online communications channels:

Our Choice of tools


  • Media activities
    for print, radio, TV, online
    e.g. press releases, editorial visits, collaborations, radio and TV features, press kits, exclusive features …
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  • Web 2.0 / Mobile applications
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    for patients, consumers and medical professionals
    Not just patients communicate via the Internet about certain forms of treatment. Prescribers also interact on the net and widely discuss topics on special platforms. Regardless of whether it´s Facebook, YouTube or opinions voiced on a blog – the chances for engaging in a discussion seem endless. Smart phones and tablets are everywhere and offer new channels for communicating. We would be happy to advise you on how you can establish a dialogue with your target groups on the web and show you which strategies can lead to success.
    e.g. blogs, Facebook, YouTube, iPhone apps …


  • Events, road shows and competitions
    for the media, opinion leaders, patients and consumers
    e.g. press conferences, satellite symposia, doctors´ training / CME, workshops, patient seminars, media training …
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  • Publications and production of photos, films and graphics
    for patients and consumers, medical professionals, clients and employees e.g. photo shootings, info-graphics, video-clips and footage material, brochures, magazines, newsletters, lecture slides …
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    (example for an explanatory video: www.youtube.com)



  • Certified Medical Education on the Internet (eTests) (eKlausuren)
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    The Internet platform www.my-cme.de offers doctors, pharmacists as well as pharmaceutical and medical professionals the chance to practice eLearning and to collect CME credits. Courses for accredited continuing medical education (CME) are certified by the Medical Association of the State of Hesse, the units for pharmacists and pharmaceutical employees are accredited by the German Federal Association of Pharmacists. The Online Academy is an initiative of CGC and the media agency health&media GmbH. health&media GmbH offers digital communication solutions since 1998, particular for the health sector. As a content specialist, CGC is also responsible for recruiting and liaising with experts and for the entire certification and accreditation process.


  • Internet portal, intranets and microsites
    for patients, consumers, experts and employees

    z. B. www.pflanzliche-antibiotika.de, www.nortase.de, https://www.alluna-schlaf.de/


  • Working groups, advisory boards, medical support and consensus meetings


  • Collaborations with multipliers
    e.g. associations, clubs and self-help groups


  • Information centers for patients


  • Opinion polls


  • Podcasts and Vodcasts
    Conception and production of audio and film sequences for the presentation of medical issues for patients, journalists and specialist groups.
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    (examples for vodcasts www.Presseportal.de oder www.Presseportal.de)

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    (example for patients www.myrrhe.news)


  • Virtual doctor-patient information events
    Conception, organization, implementation and follow-up of digital doctor-patient information events (in cooperation with self-help groups)
    for example https://reizdarmselbsthilfe.de/